Privacy Policy

HOSPITAL CONNECTION INC. (“Hospital Connection”, “us” or “we”) is concerned about privacy issues and wants you to be familiar with how we collect, use and disclose any personal information that individually identifies you or your minor child when you visit one of our websites that links to this Policy, such as,, or (each a “website”), or otherwise provide us with personal information.  Hospital Connection values the trust of those we deal with, and of the public, and recognizes that maintaining this trust requires that we be transparent and accountable in how we treat the personal information that you may choose to share with us.

This Privacy Policy explains how we collect, use, and disclose personal information, and the choices you can make about the collection, use, and disclosure of your, or your minor child’s, personal information. We will only collect, use and disclose personal information in accordance with this Privacy Policy.  This Privacy Policy is incorporated into and forms part of our Terms of Use, which outline the terms and conditions you agree to when accessing and using this website.

By accessing and using this website, or by providing us with any personal information regarding yourself or your minor child, you agree and consent to the collection, use and disclosure of your personal information as outlined in this Privacy Policy on your own behalf and on behalf of your minor child.


Personal information is any information that is about an identifiable individual, for example, information that can be used to distinguish, identify or contact a specific individual. This information can include an individual's opinions or beliefs, as well as facts about, or related to, the individual (e.g. name, complete mailing address, complete phone number and e-mail address).

What personal information do we collect?

We may collect personal information from you when you provide it to us through a number of features that may be available on this website.  For example, we may ask you to provide personal information, or collect personal information if you:

  • participate in a review, survey, a consumer research panel, or similar type of activity;
  • register on one of our websites to receive our offers and to be eligible to request the third party offers on our websites;
  • register for one of our email mailing lists;
  • register for one of the third party offers on one of our websites;
  • participate in other features of our website, or other offers we may make, that ask for personal information; and/or
  • otherwise provide us with personal information.

Your participation in any or all of these activities is voluntary and we will only use the personal information you provide for the purposes for which it was collected and to which you consent.  For example, we may use the personal information you provide to:

  • adminster the website;
  • fulfill your request, such as sending you offers that you have opted in to receive;
  • to determine whether you qualify for certain of our offers or third party offers. For example, we may require your child’s birth date to determine offer eligibility;
  • transfer your personal information to a third party marketer where you have opted in to receive an offer from that party and the information is necessary to fulfill the offer;
  • report to our associates, including our suppliers, third party marketers, hospitals, and other medical professionals (such as midwives or prenatal classes), about program metrics;
  • to respond to a question or inquiry you have submitted;
  • to otherwise provide or improve our programs and services or those of our associates, including our suppliers, third party marketers, and hospitals, including to tailor our programs, services and offers to you based on your personal information and that of your minor child;
  • to carry out other purposes which are identified to you and to which you consent; and/or
  • to carry out any other purpose permitted or required by law, for example, we may use personal information to investigate security breaches or cooperate with government authorities pursuant to a legal matter.

We will not send you any online newsletters, promotional or similar e-mail communications unless you have consented to receive such communications in accordance with the applicable law.

How do we gather data by automatic means?

Sometimes we may use cookie technology, web beacons and other similar devices on this website to enhance functionality and navigation for our visitors and to help administer our website and any offers we may make on it. Information tracked through these mechanisms may include, but is not limited to: (i) your IP address; (ii) the type of web browser and operating system being used; (iii) the pages of the website a user visits; (iv) other websites a user visited before visiting this website; and (v) click through rates for our advertising.

If you wish to disable cookies, please refer to your browser help menu to learn how to disable cookies. Please note, however, that if you disable cookies, you may be unable to access or use some of the customized features on this website.

We may use Internet tags, graphic tags and similar web beacon type functions that allow us to count the number of users who have visited a particular web page or to access certain cookies. We may use web beacons on this website to count users and to recognize users by accessing our cookies. Being able to access our cookies allows us to personalize this website and improve your experience at this website. We may also include web beacons in HTML- formatted e-mail messages that we send to determine which e-mail messages were opened. Like cookies, web beacons do not collect or contain your personal information.

How do we share personal information?

Hospital Connection Inc. is committed to protecting your privacy and, as such, except as described below, we do not sell, transfer or otherwise disclose to third parties the personal information we collect on this website.

At times, we may provide your personal information, to joint promotion associates, hospitals, and/or third parties who provide services on our behalf or that you have specifically requested. These entities may use the information solely in conjunction with the specific services they provide for us or the promotion in which they were participating. For example, where you have requested an offer from a third party marketer, we may provide that third party with your personal information for the purpose of fulfilling the offer.

We may incorporate your non-identifiable information, such as IP address, demographics, geographic data, web usage, for use in aggregate for our own and third party reporting and market research initiatives. We may also share aggregated de-identified information, including information based on email addresses or other personal information, with our advertising and marketing service providers, including third-party media platforms, such social media sites, to allow them to display advertising messages and/or conduct analyses on our behalf. You may contact us using the information provided in “How to contact us” below to opt-out of this. Please note that even if you opt out, you may still see advertisements; however such advertisements are not displayed to you based on aggregated de-identified information.

We may work with external service providers or associates that store or process personal information on computers located outside of Canada, including, but not limited to, the United States, whose data protection laws may differ from those in Canada. As a result, the personal information may be subject to access requests from both international and U.S. governments, courts, law enforcement officials and national security authorities in the United States or other foreign jurisdiction according to its laws.

We reserve the right to transfer any personal information we hold in the event that we sell or transfer all or a portion of our business or assets to a third party. Further, we reserve the right to disclose any personal information as needed if such information is requested by a law enforcement agency or if we are requested to do so by law, regulation, court order, or by a government entity.

We may also disclose your personal information to third parties if we have reason to believe that disclosing such information is necessary to: (i) conduct investigations of possible breaches of law; (ii) cooperate in any legal investigation; (iii) identify, contact, or bring legal action against someone who may be violating this Privacy Policy and/or the Terms of Use of this website; or (iv) to protect our rights, privacy, safety or property.

Lastly, we may disclose your personal information for any other purpose to which you consent.

Links to other websites

This website may contain links to other websites that are independently owned and operated by third parties. These other websites may have their own privacy policies and are not governed by this Privacy Policy. We are not responsible for the privacy practices or the content of any website(s) owned and operated by third parties. Other websites may collect and treat information collected differently, so we encourage you to carefully read and review the privacy policy for each website you visit.

Canada only

This website is intended for use by residents of Canada, outside Quebec, only. All matters relating to this website are governed by the laws of the Province of Ontario and the laws of Canada applicable therein. If you are located outside of Canada, and you contact us or otherwise use this website, please be advised that any personal information you provide to us will be transferred to Canada and that by submitting information, you explicitly authorize its transfer.

How we Protect Personal Information

The security of your personal information is important to us. We maintain administrative, technical and physical safeguards (appropriate to the sensitivity of such information) designed to protect against unauthorized use, disclosure or access of the personal information we collect.

Personal information may only be accessed by persons within our organization, or our third party service providers, who require such access to carry out the purposes indicated above.

Unfortunately, no data transmission over the internet can be guaranteed to be 100% secure.  As a result, while we are committed to protecting your personal information, we cannot ensure or warrant the security of any information you provide to us.

All third parties that obtain personal information from us (e.g. service providers that perform functions on our behalf and our marketing partners) are contractually required to protect your confidentiality and personal information in a manner consistent with this Privacy Policy, and/or as required by law.

Access and Rectification

You have a right to request access to your personal information or that of your minor child, and to request a correction to it if you believe it is inaccurate. If you have submitted personal information to us and would like to have access to it, or if you would like to have it removed or corrected, please contact us using the contact information provided below. We will use reasonable efforts to comply with your request; however, in some cases we may not be able to allow you to access certain personal information in certain circumstances, for example if it contains personal information of other persons, or for legal reasons. In such cases, we will provide you with a reasonable explanation of why it is not possible to grant access to your personal information.

Changes to this Privacy Policy

We reserve the right to change or replace this Privacy Policy at our sole discretion at any time. Please check back from time to time to ensure that you are aware of any updates or changes in this Privacy Policy.  Your continued access to or use of this website after any such changes constitutes your acceptance of the Privacy Policy, as revised.

Your consent to the terms of this Privacy Policy

By using this website, or by providing us with personal information regarding yourself or your minor child, you consent to the terms of this Privacy Policy (on your own behalf and on behalf of your minor child) and hereby signify your agreement and your agreement on behalf of your minor child to be legally bound by all of the terms of this Privacy Policy and our Terms of Use. If you do not agree with any terms of this Privacy Policy or our Terms of Use, please do not use this website or submit any personal information.

How to contact us

We welcome your feedback. If you have questions, comments or concerns about our Privacy Policy, or would like to do any of the following:

  • ask that we not send you mailings or otherwise contact you;
  • access or request a correction to your personal information; or
  • report any violation of this Privacy Policy

Please contact our Privacy Officer at Hospital Connection Inc. c/o Digital Media Zone, 10 Dundas St E. Suite 600, Toronto, ON M5B 2G9 or at